The West End Marketing Alliance brings together a range of businesses, all with a shared interest in the continued success of the West End.

It is an alliance of organisations with an interest in the maintenance and development of a strong business environment and residential community in London’s West End. Members agree to work together to promote and maintain the West End as the economic and cultural heart of one of the world’s greatest cities.

WEMA members include: Covent Garden London, Heart of London, New West End Company, Shaftesbury PLC, Society of London Theatre, Visit London and Westminster City Council.

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