The Nineties are Vintage!

For this exciting project to kick off the New Year, Selfridges, London is partnering with Rellik in their first ever retail collaboration, plus Beyond Retro, IDEA books and Work It among other 1990s heroes and devotees on Monday 11 January until Friday 29 January 2010.

The Concept Store on the Ground Floor will present an edit of original nineties and nineties inspired products across fashion, accessories, lifestyle, beauty, design, music, media and film. From band tees to scent to memorablia; from kitsch to nostalgic to ground-breaking. The nineties project an eclectic mash-up of influences, where the nihilism of Generation X met the hedonism of the 24 hour party people.

The Nineties are Vintage Concept Shop will explore and showcase 90s pop culture through what we wore, saw, did and desperately wanted!