Trousers London 'Denim Garden' Pop-Up Pulls Up in Seven Dials, WC2
Premium men’s jeans brands Trousers London will be hosting a pop-up shop and exhibition under the theme of ‘Denim Garden’ in Seven Dials, Covent Garden.
The theme has been chosen in reference to both the location of their most recent venture and as a clever play on the label’s organic foundations.
Launched in 2008 Trousers London has quickly become renowned for the exclusive design and sole use of organic denim in their collections, ensuring they remain at the top of their game as a premium men’s jeans wear brand.
The exciting pop-up will feature both a shop and an exhibition. The entire Trousers London men’s jeans collection will be on sale including their latest offerings – Trousers 8 and 9. All jeans are made from raw Organic denim and to ensure their exclusivity, every pair of jeans is given a unique ID number, ensuring each model is a limited edition to treasure!
The Trousers London pop-up also sees the launch of a series of organic cotton and bamboo mix t-shirts, which feature striking screen printed graphics including a collaboration Tee from Rise Worldwide – a group of talented young designers whose tagline is ‘clothe your mind’.
‘Denim Garden’ will also house an installation of collaborative projects showing the work of local artists including video projects, photography and art. Artists include Mario Mendez whose recent work was seen in Italian Vogue and Sebastien Pons who has worked previously with Vivienne Westwood during fashion week.
Trousers London ‘Denim Garden’ is a great addition to Seven Dials – a village like shopping and leisure experience leading the way in urban sophistication. To find out more about what’s on offer at Seven Dials log onto: www.sevendials.co.uk
‘Denim Garden’ will be located at 35 Neal Street from 13 – 28th February. The store will open at 12 noon on Saturday 13th February. Subsequent opening times are 10 – 7pm, Monday to Saturday and 12 – 6pm, Sundays. Check out www.trouserslondon.co.uk for information on the brand.